ORGANUM VIVUM

– THE ORGANIC INSTRUMENT

I was invited to conceptualize the visual identity and profile for LEDIDI, a visionary new force in Scandinavian medical innovation. In approaching the project, I was struck by how often the human body is framed in clinical settings—as a site of dysfunction, pathology, or repair.

I wanted to shift that perspective. Instead of reinforcing the body as a problem to be solved, the imagery became a tribute to its innate intelligence, beauty, and potential. The result is a visual language that honors the body as collaborator—not object—in the pursuit of healing.

With deep gratitude to the extraordinary dancers from the Norwegian National Ballet—Camilla Spidsøe, Lucas Lima, and Helge Freiberg—whose presence transformed anatomy into poetry.